“Bethany Hamilton has become a source of inspiration to millions through her story of faith, determination and hope. At the age of 13, on October 31, 2003, Bethany was attacked by a 14-foot tiger shark while surfing off Kauai’s North Shore. The attack left Bethany with a severed left arm. Miraculously, just one month after the attack, Bethany returned to the water to continue pursuing her goal to become a professional surfer. In 2007, Bethany realized her dream and turned pro.”

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Not only are the sandals fashionable, they are also functional! The Bethany model features custom Cobian outsoles and arch support. We love the braided strap and Bethany’s personal message on the underside of the sandal! A portion of the proceeds will be donated to Friends of Bethany, a non-profit organization.

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*quote taken from the Cobian Spring Catalog.

Introducing Jade Pierce, Our Youngest Team Rider!

by Kim Lamb on February 6, 2014

The Pierce Family is new to the San Diego area, but we feel like we’ve known them for years! Jade may be young, but she is already making her name known in contest world!

Jade’s Mom, Vanessa, shares how Jade got started and what she’s been up to lately!

“Jade began surfing when she was 8 years old in the chilly waters of Central California. She began surfing contests shortly after, with the help and encouragement of her Father and Brother, who are both competitive surfers. The family recently moved to San Diego, and Jade’s surfing has blossomed.”

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“Jade started competing last year and I believe her first contest was the Billabong Still Frothy Surf Festival in October of 2012, Jade received 5th place in 11-17 Girls. Her second comp was also the Still Frothy Surf Festival in Pismo Beach, September 28th 2013, Jade received 4th out of 6 in the Grom division (Boys and Girls 10 and under) just missing advancement into the Semi Finals. Jade then began competing in the Volcom VQS Series in the Squid division (Boys and Girls 10 and under). She is currently rated 61st out of 131 competitors. She got 4th out of 6 in her first heat at the Volcom event at Ponto in Carlsbad and also at Pismo.”

 

 

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Reef unveils their new line of boots!

On Wednesday, October 16th, from 4pm-7pm Reef will be showing the latest line. There will also be giveaways as well as light appetizers and drinks! We hope to see you there!

Reef Trunk Show

Reef Trunk Show

TOMS: See the Difference

by Kayla Allen on October 5, 2013

“After the surgery…everything has been changed,” Arzina responded after her sight was restored at Marium Eye Hospital in Bangladesh. As a wife and a mother, she is now able to be more involved with her family and have confidence in herself as a healthy woman. Arzina is one of many who have had their sight restored…because of customers like YOU!!

            When people think of TOMS, a comfy yet trendy canvas shoe comes to mind, or even a fun and flirty strappy wedge. Their “One for One” motto is well-known and gives customers a powerful way to make an impact around the world. However, it doesn’t stop there! TOMS continues to make a fashionable impact with their growing eyewear collection. Whether you take flight with the pilot-style Maverick frame, or go retro with their tortoise-colored Lobamba shades, you will be changing lives all over the world. With over 15 Sight Giving partners, TOMS Eyewear helps restore sight in 13 countries worldwide, including the United States!

            Want to know how to raise awareness for this amazing outreach? Good!! TOMS is giving you the chance to “Be Shady” on October 10th  (World Sight Day) and break out your favorite shades. Join us as we show our support for TOMS and wear your sunglasses ALL DAY…yes that means indoors too! Out of 285 million people who are visually impaired, 85% don’t have to be. So let’s “Be Shady,” and together we will be the change.

*The quote from Arzina is from tomsadvocate.com

Sample Sale

Hurley and Rip Curl Sample Sale at Wahines in Ocean Beach!

When: Saturday, October 5th at 10am
Where: 5037 Newport Ave San Diego, CA 92107

Hurley will have samples for both men and ladies! Rip Curl is just for the ladies!

Don’t miss out on some of the best deals in town!

Cash Only!

Checking in on Fall Trends: Camo is the New Black!

by Johnna Shura on September 23, 2013

Summer has already come and left, so are you ready for fall fashion?

The first trend I have noticed this season is camouflage, and this is one fall fashion that is hiding in plain site. From shoes to shorts camouflage is literally showing up everywhere!  Luckily camouflage can be dressed up or down and paired with just about any color.  Think of this military print as the new black. Rock camo pants with a bright coral sweater, or a camo jacket with a red dress, and a camo book bag with anything!  Do you think you’re ready to give this trend a chance? If so here are some of our favorite pieces found at South Coast Wahines!

This look features pieces from Billabong.  Sunglasses from Ray-Ban.

This look features pieces from Billabong. Sunglasses from Ray-Ban.

These looks features pieces from: Billabong, Element Eden, RVCA.  Boots by Roxy.  Sunglasses by Ray-Ban.

These looks features pieces from: Billabong, Element Eden, RVCA. Boots by Roxy. Sunglasses by Ray-Ban.

ONEILL sample sale SC Wahines OB

O’Neill Ladies Sample Sale at South Coast Wahines OB

When: Saturday, July 13 @ 10am
Where: South Coast Wahines OB 5037 Newport Ave.

CASH ONLY

**O’Neill will also be giving out a gift with purchase for all non-sample sale purchases!

Look Fabulous for the 4th of July

by Mandie on June 19, 2013

element eden 4th of july

Red, White, and Blue

If you’re looking for the perfect outfit to show off your American pride, check out Element Eden! Their Cali Love tee paired with Calypso trucker, [click to continue…]