Privacy policy

Privacy Policy (Updated)

Last Updated: July 3, 2026

This Privacy Policy describes how southcoast.com (“Site,” “we,” “us,” or “our”) collects, uses, discloses, and protects your Personal Information when you visit or make a purchase from our Site.

1. Personal Information We Collect

When you visit the Site, we collect information about your device, your interactions with the Site, and information needed to process purchases. We may also collect information when you contact customer support.

“Personal Information” means information that identifies, relates to, or could reasonably be linked to you.

Device & Usage Information

We automatically collect:

  • IP address
  • Browser type and version
  • Time zone
  • Device identifiers
  • Pages viewed, products viewed, search terms
  • Site interaction data (clicks, navigation behavior)
  • Cookie and tracking data

Purpose:

  • Operate and optimize the Site
  • Improve performance and user experience
  • Perform analytics and measure marketing effectiveness
  • Detect fraud and security risks

Sources:
Collected automatically via cookies, pixels, tags, SDKs, and similar technologies.

Shared with:
Shopify, Google, Meta (Facebook/Instagram), Amazon Advertising, and other analytics/marketing providers.

Order Information

We collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely by payment providers)

Purpose:

  • Process and fulfill orders
  • Provide shipping and confirmations
  • Handle returns and customer service
  • Fraud prevention and risk screening
  • Marketing (where permitted)

Shared with:
Shopify, payment processors, fraud prevention services, and analytics/advertising partners (as permitted by law).

Customer Support Information

We collect:

  • Name
  • Email address
  • Order details
  • Messages you send to us

Purpose:

  • Provide customer service and support
  • Resolve issues and improve service quality

2. How We Use Personal Information

We use Personal Information to:

  • Fulfill orders and provide services
  • Operate and improve our Site
  • Personalize content and product recommendations
  • Send marketing communications (where permitted)
  • Measure advertising effectiveness
  • Prevent fraud and secure transactions

3. Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate the Site and understand user behavior.

Types of cookies we use:

  • Essential cookies – required for site functionality (checkout, cart, login)
  • Analytics cookies – measure site performance (e.g., Google Analytics)
  • Marketing cookies – deliver personalized advertising (e.g., Meta Pixel, Google Ads, Amazon Ads)
  • Functional cookies – improve user experience and preferences

Third-party tools we may use:

  • Google Analytics (Google)
  • Google Ads / Tag Manager
  • Meta Pixel (Facebook & Instagram)
  • Amazon Advertising / Amazon Ads tags
  • Shopify analytics and Shopify Audiences
  • Other similar advertising and analytics providers

You can manage cookies through your browser settings or our cookie preference center.

4. Behavioral Advertising

We use your information to deliver personalized advertising and measure campaign performance.

This may include sharing data with advertising partners such as:

  • Google
  • Meta (Facebook/Instagram)
  • Amazon Ads
  • Shopify Audiences
  • Other advertising networks and analytics providers

Opt-out options:

You may opt out of targeted advertising via:

5. Sharing Personal Information

We share Personal Information with service providers to operate our business, including:

  • Shopify (store platform)
  • Payment processors
  • Shipping and fulfillment partners
  • Analytics providers (e.g., Google Analytics)
  • Advertising partners (e.g., Meta, Google, Amazon)

We may also share information:

  • To comply with legal obligations
  • To enforce our terms
  • To protect our rights and prevent fraud

We do not sell Personal Information for monetary value. However, some data sharing for advertising may be considered “sharing” under California law.

6. Your Privacy Rights

California (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal data we collect
  • Request deletion of your data
  • Request correction of inaccurate data
  • Opt out of “sale” or “sharing” of personal data
  • Limit use of sensitive personal information (if applicable)

To exercise rights: cs@southcoast.com

You may also enable Global Privacy Control (GPC) in your browser to opt out of data sharing.

GDPR / EEA Rights

If you are located in the EEA, UK, or similar regions, you have the right to:

  • Access your personal data
  • Correct or update your data
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

We process data based on:

  • Consent
  • Contract performance
  • Legal obligations
  • Legitimate business interests

7. Data Retention

We retain Personal Information as long as necessary to:

  • Fulfill orders
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

You may request deletion at any time, subject to legal requirements.

8. SMS / Mobile Messaging

If you opt into SMS marketing, you consent to receive automated promotional and transactional messages.

We use your phone number only to:

  • Send SMS messages you opted into
  • Provide support and service updates

We do not sell or rent phone numbers.

You may opt out at any time by replying STOP.

9. Automated Decision-Making

We do not use fully automated decision-making that has legal or significant effects on customers.

Shopify and related services may use limited automated tools for fraud prevention (e.g., IP or payment risk flags).

10. International Users

Your information may be processed outside your country, including in the United States and other jurisdictions with different data protection laws.

11. Security

We use reasonable technical and organizational safeguards to protect your personal information. However, no system is 100% secure.

12. Do Not Track

We do not currently respond to “Do Not Track” signals due to lack of industry standardization. We do, however, honor Global Privacy Control (GPC) signals where applicable.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page.

14. Contact Us

If you have questions or requests regarding this Privacy Policy, contact us:

Email: cs@southcoast.com
Mail: South Coast Surf Retail Inc.
5023 Newport Ave.
San Diego, CA 92107
United States